Most businessmen have the odd suit or two which no longer see action in board meetings or important presentations. Unsung heroes which have seen better days. It could be because they no longer fit the little portlier business man, or perhaps the opposite – too big – the wrong colour or stripe, or fabric. Khaliques realized that these forgotten suits could derive some value and so the ‘Khaliques Suit Trade-In’ campaign was conceived. Simply, the campaign offered Khaliques customers a 30% price off offer on a brand- new suit when trading in the old. The campaign was launched on radio and in the press and soon the ‘trade-in’ began to pile up, which raised the question of what to do with them?
The ‘trade-ins’ were then given a new lease of life. They were cleaned and repaired by the expert tailors at Khaliques and were distributed amongst various charity organisations who eagerly snapped them up. In 2016 Khaliques and Afrika Tikkun established a collaboration which saw the introduction of VISION 10 000, an ambitious project which at its core has endeavored to create opportunity for ‘graduates’ of the Afrika Tikkun system find meaningful and permanent employment.
Two obstacles were identified as significant – firstly, the cost of travel to and from interview opportunities and secondly, the cost of an appropriate suit to wear to the interview. The collaboration also saw the establishment of a ‘Retail Academy’ which combine the practical ‘in-store’ experience, with an academic curriculum.
This course offers first time job seekers an insight into retail and culminate, after six months, in a certified graduation. Thus far 60 graduates have come through the system and have all found permanent placement within the retail industry, not to mention the opportunities created for first time job seekers outside of the industry. And, the suits of which over 1 000 were collected, as a result of the most recent ‘suit trade-in’ campaign, have also been put back to work.